The story of Marini Silvano

Since 1973, a legacy of handcrafted hats passed down through five generations

A journey between tradition and innovation

Perhaps a great-great-grandfather began, then the great-grandparents, grandfathers and fathers continued, in this way, many artisans of Montappone began to make and spread the wonderful straw hats.

At the beginning of the 19th century, the inhabitants of Montappone, either due to the characteristics of the soil or because of the low profitability of certain agricultural jobs, began to dedicate themselves to the production and trade of hats made with straw grown in their own fields.

We are now in the fifth generation and the story continues to the present day, through a constant transformation and evolution of the production and commercial processes. But the sense of tradition that pervades these places is still strong and is once again scented with that ancient and industrious atmosphere of the past. From all this, and precisely in Montappone, now famous “hat center”, the Marini Silvano company was born in 1973.

A journey between tradition and innovation

Perhaps a great-great-grandfather began, then the great-grandparents, grandfathers and fathers continued, in this way, many artisans of Montappone began to make and spread the wonderful straw hats.

At the beginning of the 19th century, the inhabitants of Montappone, either due to the characteristics of the soil or because of the low profitability of certain agricultural jobs, began to dedicate themselves to the production and trade of hats made with straw grown in their own fields.

We are now in the fifth generation and the story continues to the present day, through a constant transformation and evolution of the production and commercial processes. But the sense of tradition that pervades these places is still strong and is once again scented with that ancient and industrious atmosphere of the past. From all this, and precisely in Montappone, now famous “hat center”, the Marini Silvano company was born in 1973.

Our roots

The founder, Silvano Marini, a man with a high entrepreneurial intuition who, after working in a hat factory, decided to start his own business. Thanks to the help of his wife Luigina, Silvano Marini began, since 1973, to print his first catalogues and to participate in trade fairs, such as in 1979 at the MIAS in Milan.

In 1991 he built a brand new structure, with a surface area of 4,500 square metres, always in the Montappone area, which allowed the company to have a steady growth during the following years. A second structure of about 2,100 square metres was built in 2003 and used exclusively as a warehouse, and this helped to make the factory more competitive and ready to meet new market requirements.

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Quality, innovation, and Italian style

Over the years, the Marini Silvano brand has become very well-known not only in Italy, but also abroad; it appears in various specialized clothing magazines and maintains commercial relationships with thousands of shops. At present daughters Barbara and Naida represent the company team.

Craftsmanship that makes the difference

Marini Silvano srl is one of the market leaders in the production of hats and accessories for men, women and children, presented in the summer and winter collections with technical products for sports, for free time up to the most fashionable trend lines and for ceremonies.

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Customization and tailored solutions

Additionally, for the promotional field, the company offers a wide range of solutions for the customization of products with any logo requested by the customer. Besides the traditional prints and embroidery, it is the particularity of the jacquard workmanship that captures the attention of operators in this sector, leading to an ever-increasing demand for products customized with this system.

Collaborations with the world of high fashion

In order to fully satisfy all customer requests, the company also deals with the development and production of models with fabrics supplied by different important companies that operate in the world of high fashion.

Embroideries, stitchings, hems and accessories give the products a sartorial and luxurious look, maintaining, in this way, the characteristics of “Hand Made” craftsmanship in compliance with the production tradition. Furthermore, a close co-operation with designers and model makers, allows Marini Silvano to create successful collections by better interpreting the requests and needs of its customers in order to strengthen the competitiveness of the products.

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